See all posts I've have written.
How one founder consistently hit 3–5 viral levers to dominate X’s algorithm.
A concise, battle-tested breakdown of Jonah Berger’s STEPPS framework, the ultimate psychology-based checklist for creating content that people can’t help but share.
A concise, battle-tested breakdown of Brendan Kane’s Hook Point principles — the ultimate formula for stopping the scroll, hooking your audience, and keeping them engaged.
A startup-focused breakdown of Chip & Dan Heath’s SUCCESs framework, reimagined for founders and entrepreneurs who want to grow their audience and influence on Twitter.
A simple step-by-step guide to creating viral videos, from idea to publishing and growth.
This is the ultimate viral writing checklist inspired by Robert Greene’s The Art of Seduction—tailored for startup founders and builders who want to hook, engage, and explode their reach online.
